Digital Marketing Strategy Roadmap Project

How It Works

Before you start any inbound marketing program, you need a blueprint to follow so you can intentionally achieve your goals.

We start with a goal setting call where we discuss your business needs. We discuss revenue goals and back into some metrics you'll need to hit in order to achieve those goals. Once we know this, we can plan a blueprint for individual marketing activities.

During the project, we cover and document the following:

Detailed profiles of your ideal customers, including marketing messaging and sales objections
Brand voice and messaging guidelines
Website audit, noting optimization opportunities and SEO opportunities
Lead generation strategy for your website
Competitive analysis
Blog strategy, including actual topics for the first 3 months of the campaign
Social media playbook
Email promotion strategy
Lead management and how to make handoff to sales better for your sales team and for your potential customer

At the end we compile it all into a document and review it with you so you can either execute with your in-house team or hire us to help.

Problems This Service Solves

Here's what we can help you with when you hire us.

"We don't know what tactics will work best for our business."

"We need a roadmap that is designed to positively impact revenue."

"We have a scattershot approach to marketing that isn't getting results."

How Much Does It Cost?

Our inbound marketing strategy project costs $15,000.

Some of our clients use this strategy project to plan what their in-house marketing team should do. Others use it as a starting point for working with us to do all of their digital marketing. The reason we make this a one-time project with no commitment is so you can see what it's like to work with us and what you can expect from our expertise and people before making a commitment.

200+ Satisfied Customers

"The Whittington Consulting team has been fantastic to work with. They took time to understand our objectives, delivered on their commitment, and made our launch of HubSpot a success."

Inga Goddijn Risk Based Security