Guide to Finding the Right HubSpot Consultant Expert

1. HubSpot Certification and Expertise

HubSpot offers various levels of certification, and working with a Certified Solutions Partner ensures that the agency has the expertise to maximize the platform’s potential.

Beyond being a Certified Solutions Partner, consider the agency’s team certifications. Are they up-to-date with the latest HubSpot features and best practices? An agency with a high level of certification and experience will bring valuable technical skills to your business.

2. Range of Services

HubSpot has grown into a complex platform, and your needs may evolve over time.

Look for a consulting agency that offers a comprehensive range of services, from initial setup and customization to ongoing training and support.

Whether you need help with inbound marketing, sales enablement, or CRM integration, the right agency should be able to support you every step of the way.

While agencies might not be proficient in all areas of HubSpot, they should have partners that they can call on for subject matter expertise, like complex Salesforce integrations or custom API programming.

Frequently Asked HubSpot Services Questions

What services do HubSpot consulting agencies offer?

HubSpot consulting agencies typically provide a range of services, including:

Digital marketing strategy development
HubSpot implementation and setup -- including ongoing tasks in HubSpot
Data migration and integration
Custom training and onboarding
Technical support and troubleshooting
Ongoing optimization and performance analysis
Status meetings and strategy sessions

Typically, at the start of a project, the agency will either review your business goals and suggest tactics to help you reach your goals, or will collaborate with your team to develop a prioritized work plan.

How can a HubSpot consulting agency benefit my business?

A HubSpot consulting agency can:

Provide expert guidance on HubSpot's features and best practices for performance
Save time and resources by handling complex technical tasks that might take your team much longer to accomplish
Offer strategic insights to improve marketing ROI
Ensure smooth integration with existing systems and workflows
Train your team to become proficient in using HubSpot
Provide an independent "sounding board" for new ideas, or develop the new ideas for you

3. Proven Track Record and Client Testimonials

A strong track record is a good indicator of an agency’s ability to deliver results. Look for client testimonials, reviews, and case studies that demonstrate their success.

What have their clients achieved with their help?

How do they measure their success?

Positive feedback and clear results can give you confidence in their ability to meet your goals.

What results can you expect from working with a HubSpot consultant agency?

While results may vary, there are several benefits of working with a HubSpot consultant:

Improved lead generation and conversion rates
More efficient marketing processes and workflows
Increased ROI on marketing efforts
Enhanced ability to measure and analyze marketing performance
Increased team capacity to do more
Leveraging the agency processes to accomplish things faster
Technical experience your internal team may not have
Aligning HubSpot functionality with your business goals

"Whittington Consulting helped us re-platform some of our web properties to HubSpot CMS Hub. I had some trepidation about the process, but Rick and his team put me at ease and did a great job. There was very minimal down time, and the entire process went smoothly. I would recommend Whittington Consulting without reservation!"

Keith Bax Virginia Business Systems

4. Ongoing Support and Guidance

HubSpot isn’t a set-it-and-forget-it platform. It requires continuous optimization to ensure you’re getting the most out of it. The right consulting agency should offer ongoing support and guidance to help you adapt to changes, troubleshoot issues, and continuously improve your processes.

Consider whether they provide regular check-ins, training sessions, or a dedicated support team.

You’ll want a dedicated point of contact that knows HubSpot well and doesn’t need to pass along your requests to a team member. Responsiveness is also critically important, so look for a team with a suitable service level agreement.

Having supported many clients with HubSpot, we know that each company has unique needs.

You may require meetings and status updates once or twice a week, or you might come with a specific work plan. Our team can work with both.

5. Team Rapport

Your relationship with your HubSpot consulting agency should be mutually beneficial. You’ll be working closely with them, so it’s important to find a team that meshes well with yours. Do they communicate clearly? Are they responsive and easy to work with? Do they understand your needs? A good rapport can make the collaboration more productive and enjoyable, leading to better outcomes.

At Whittington Consulting, our clients rely on our responsiveness and good communication.

Casual photo of Whittington Consulting team

6. Experience with Similar Businesses

When evaluating potential HubSpot consulting agencies, look at their experience. Have they worked with businesses in your industry or with similar challenges?

An agency that understands the nuances of your industry sector will be better equipped to provide tailored solutions that align with your specific needs. Ask for case studies or examples of how they’ve helped businesses like yours succeed with HubSpot.

At Whittington Consulting, we’ve worked with a diverse range of industries, helping companies grow their audience, optimize their website, and convert leads into customers.

7. Cost of Support Services

While cost is an important factor, it shouldn’t be the only consideration. The value you receive from your consulting agency—measured in expertise, support, cost-savings and results—should justify the investment.

At Whittington Consulting, we focus on delivering high ROI, ensuring that our services are not just cost-effective but also contribute to your long-term business growth and cost savings over full-time employees. These services start at $1,800 per month for ongoing support, and fixed-fee projects are also available.

HubSpot Consultant Pricing FAQs

What does Whittington Consulting's HubSpot Consultant service cost?

We have 3 service packages, and the ability to create a custom support package if you have special circumstances.

$1,800 per month for 8 hours of support per month
$3,000 per month for 14 hours of support per month
4,800 per month for 24 hours of support per month

Each service package includes:

Support time, including phone calls, emails, and implementation
HubSpot support, web design, Wordpress and/or HubSpot development, marketing/SEO support services
24-hour response time service level agreement, but usually same-day responses Monday-Friday (no weekend hours)
A dedicated point of contact that will pull other resources in as needed

How do we determine how much time we need or which package is right for us?

We meet with you to create a prioritized work plan and understand your goals for the service. We'll recommend a package based on the work plan at that time, but the choice is yours.

Some clients want to work quickly and opt for a larger package. Others want to work slower or have fewer items on the work plan, and choose a lower package.

What's the commitment to the service?

There is no long-term committment for the service. You may cancel your plan at any time with a 30-day notice.

How do I choose the right HubSpot consulting agency?

Selecting the right HubSpot consulting agency is about more than just finding someone with technical expertise. It’s about finding a partner who understands your business, shares your vision, and can guide you on the path to success.

The HubSpot ecosystem is obsessed with “technicians” – those who know the software tools. Sure, technical skill is essential, but it’s strategic thinkers 🧠 who use the tools to drive business outcomes.

As you’re researching potential HubSpot consultants and advisors, we hope you’ll consider Whittington Consulting. We are Certified HubSpot Solutions Partners with well over a decade of experience. We’re passionate about good communication and partnership. Read more about our HubSpot service offerings and our clients’ success. Let’s work together to make HubSpot work for you.

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