Digital Marketing Insights

B2B companies are more than ever using online marketing strategies, but manufacturing companies have habitually held on to their traditional marketing techniques – print advertising, trade shows, and ...

It’s a lesson that many highly-successful businesses have learned one by one over the years: in the absence of knowledge, get someone who has the knowledge. For many businesses, that means ...

Successful marketing and sales both trace their roots to one core piece of your business strategy: your company’s accurate, targeted buyer personas. These buyer personas run the show; They determine ...

If you’re planning to attend a B2B trade show event or traditional marketing event, you’ve no doubt already got your idea notebook ready to jot down ideas for blog posts, and you’re planning to put ...

Earlier this year, representatives from McKinsey and Company presented compelling information about the power of brands. At a roundtable event, they explained how their report found a disconnect ...

As you research your options for outsourcing your website design, it’s important to understand that there are many different kinds of website design firms in the world. Unfortunately, some will plop ...

Auto tweeting, or automatically publishing your blog posts to social media, might save you some time. But it's probably not the best thing for your marketing, and here's why. One of the common ...

You've probably heard ideas for doing all sorts of creative and spicy things to email marketing campaigns like segmenting them, increasing their open rates, and keeping customers subscribed to them. ...

The healthcare industry is historically behind when it comes to online marketing. Research done by the Content Marketing Institute explains that the healthcare industry is at least 2 years behind ...

When 40 percent of B2B buyers say LinkedIn is important when researching technologies and services to purchase, signing up for a LinkedIn profile and just posting automated weekly updates (or ...

The "blog" has long been a tool for individuals on the Internet to share their thoughts on a particular topic with the millions of other people online. Maybe you -- like I used to -- think that blogs ...

Would it surprise you to know that the most important, most relevant blog post on your entire website might never get read? In the world of content marketing, your blog post headline acts as a ...

We rarely have to guess what's on the mind of our CEO and C-level leadership customers when they're looking for a website redesign or a custom content marketing plan. The question in the back of ...

Online marketing is a moving target on every marketing VP’s internal to-do list. With all the external demands on your time, it’s easy to let the efficiency and quality of your own website slip from ...

When 90 percent of site selection consultants use the internet for site and planning information, it’s clear that your community’s economic development website is its foundation for marketing. When ...

As more and more companies within the healthcare industry embrace inbound marketing and digital advertising, how a B2B healthcare company positions itself online becomes more important in getting ...

When you're on the hunt for a marketing partner, it's easy to get lost in attractive websites and expansive portfolios. And sometimes you might put more faith in a marketer's snazzy website than they ...

You’ve read and read about how you can make the most out of the subscribers you have with email marketing segmentation. But have you actually done it yet? Probably not... and we understand. The truth ...

Have you been keeping an eye on the social media influence platform, Klout? It was recently acquired by Lithium for at least $100 million dollars. Now that’s some thinking money. Even if you’re not ...

In the age of paying for followers and businesses breaking up with Facebook, it might seem like we’re draining the social out of social media. But that doesn’t change the fact that an engaged, ...

There’s no doubt that today’s businesses are in deep water when it comes to online marketing. From building, writing, and publicizing blog content, to developing and engaging on your social media ...

You might think there’s a hot new social media platform every few months. After a while they all run together, and it seems like they’re all best left to other people (and maybe even other ...

What if I told you that by investing a few hours and a few resources, you could have a dedicated salesperson on your website bringing you leads and closing them faster, 24/7? You’d probably think I ...

Email marketing is constantly evolving. You need only watch the headlines to see that. But as the market adapts, it also reveals different ways in which you can improve your email marketing strategy ...

LinkedIn has been attracting major attention since it first started posting original content in 2012. The newest update opens the floodgates with an open-network approach to submitting and publishing ...

“Help, we’re getting so many leads from our website!” Who has time to follow up on all of the web leads you're getting? Why not automate it? You are one of the fortunate companies that gets several ...

One of the most challenging aspects of the content marketing process is brainstorming ideas for relevant keywords and topics that will appeal to B2B buyers. Reader engagement and high quality ...

Winston and I had a great time speaking and working with about 25 B2B companies recently, where we gave them the lowdown on how to use their websites to get found early in the sales process, generate ...

After reading about online marketing, talking to others and researching the best strategies for their business, well-informed business leaders always come to us with one burning question: What can I ...

Local B2B businesses often face an uphill climb. You’re competing with regional and perhaps even global brands in your industry, and trying to take advantage of local business opportunities without ...