Digital Marketing Insights

It’s common knowledge that the field of medicine has gone through incredible advancements in the last 15 years. But that’s why it’s so surprising to find out that, despite significant advances to ...

LinkedIn is an invaluable tool in the world of B2B sales. It’s very popular among people who work for B2B business, it’s convenient to use, and it’s free.

There are a number of legitimate ways to approach a website redesign. Many companies start with customer and website design trend research, as well as taking a look at how the technical side of ...

As more companies look to inbound marketing to build website traffic, generate leads, and convert customers, the number of articles written about this topic has exploded. And with an explosion of ...

A recent study came across my news feed from KoMarketing, Huff Industrial Marketing and BuyerZone called 2015 B2B Web Usability Report: What B2B Buyers Want from Vendor Websites.

Cold calling is one of those uncomfortable marketing techniques that every salesperson has probably experienced at some point. And honestly? Most don’t enjoy it.

Bryce owns a successful but small company that sells water testing supplies. His company manufactures them and sells these supplies through their website to chemists in industrial applications.

Before we turned to Google to help us research and land clients, we had to use the phone book, our personal network, and the cold click of a rotary telephone.

I admit it: this marketing guy (me) meets on a regular basis with a sales veteran. The guy I meet with, Rick Roberge, has 40 years of sales experience, so you may fashion him as a cold caller, a hand ...

It’s an understatement to say that a lot rests on a company’s marketing manager. Whether you’re the head of a small department or a company-wide initiative, the goals you set and the results you ...

B2B thought leadership is a digital marketing term for using content to establish a reputation and develop leadership and credibility within an industry. In turn, the reputation and leadership you ...

Articles that educate the reader on different types of blog posts are very popular. Content experts from Problogger to HubSpot have shared comprehensive outlines of posts you can use to keep your ...

Today's blog post is written by Aleksandr Peterson is a technology analyst at TechnologyAdvice.

I talked to a CEO last week. She had just hired us to handle her company's online marketing and needed to firm up some details.

Today's blog is a guest post written by Anne Janzer, author of the book Subscription Marketing: Strategies for Nurturing Customers in a World of Churn. You can read her bio at the end of the article.

Technology firms in growth mode are always seeking out new ways leverage their initial growth for long-term success. But the most effective way to generate qualified leads and close sales with a ...

Corporate identity design has been an integral element of business since the early 1900s. But despite the effect that the right branding and design can have for a company or a campaign, sometimes ...

Trade shows are powerful marketing tools for B2B businesses. But when you’ve been focusing your efforts on digital marketing, it can be disorienting to shift suddenly back into face to face marketing.

Inbound marketing can provide incredible results for companies across a number of hard-to-market industries -- that is, when your inbound marketing strategy has all of the right pieces in place.

It’s a common scenario. A marketing manager starts a company blog with the intent of getting more people to their website. They do everything right, including linking up the blog on their website and ...

Whether you’re new to trade show marketing or an old pro, you can never have enough trade show marketing tips. Every trade show is an opportunity to make a splash with your product or service. But ...

You only have a few seconds to make a first impression, and the majority of your website visitors will hit the back button long before they scroll down to get a better idea of your website’s value ...

In 2013, Google replaced its open Keyword Tool with the AdWords-connected Keyword Planner, requiring marketers to have a Google Adwords account to do keyword research. This change in access (and ...

Many B2B companies are adding inbound marketing to their marketing mix. It’s a sound choice for most -- using their websites as sales tools to fill their sales funnel alone is worth the investment as ...

For most people, your website represents a primary interface to your company – a single source for all of the information that a prospective customer might get about your products, services, and ...

Have you ever taken a second to click around the case study section of HubSpot's website? Some of those stories are downright inspiring. And many companies have made the switch to HubSpot’s inbound ...

If you look at a list of the most popular websites in the world, the vast majority of them are community-driven sites where visitors share content and participate in some kind of discussion or ...

The moment your target customer realizes his need for your product, he begins a three-stage buyer’s journey. First, he’ll experience the awareness stage, in which he is aware that there is a problem ...

Having your website appear on relevant search engine searches is invaluable for your business. Without this, your company would effectively be nonexistent on the web as far as your potential ...

Is your company thinking about doing business outside the United States? Making your website relevant to potential customers in foreign markets will be an important step in marketing your product or ...