Digital Marketing Insights

Is your website designed with your ideal customer and prospect in mind?

Digital marketing is critical to successful demand generation these days, in part because it is so effective, scalable and cost effective. As you review and improve your digital efforts, or as you ...

Honesty is fundamental to advertising, marketing and sales, but very few businesses are willing to be insanely honest; so honest that it's a little bit (or a lot) uncomfortable.

Wouldn't it sound weird if you said the same thing to every person you encountered throughout the day? Well, think of your social media posts in the same way. Each platform is different, and your ...

I know that you spend significant resources fueling your company's marketing needs. Writing social media posts, blog posts, emails, white papers and more can be incredibly time consuming, even ...

How can you use social media to bolster your medical practice? Find out below...

Are you outsourcing your web design but find out your design firm doesn't meet your expectations? Are you hesitant to take the leap? Avoid issues with your designer by doing the following.

This week we’d like to introduce you to John Howard-Smith of Savvy Rest. John will be kicking off our Inside the Marketing Manager series, an every-once-in-a-while look into the successes and ...

Does your company culture matter? It might actually be the most critical part of your business. Find out why below...

There are more than 6 billion people in the world, and each of them has their own interests, regional differences, and buying patterns.

Premium content offers make up a vital cornerstone of effective inbound marketing strategy. Blog posts and social media draw your customer’s attention. Premium content offers (or white papers, for ...

We know a blog post title should be around 55 characters and that the first three words and the last three words are the most important. But when companies start writing blog posts, there’s a lot of ...

There are very few industries that have not gone through significant changes in the past 10 years thanks to technological advancements. Cutting-edge fields like medicine are always advancing, of ...

Inbound marketing is an effective way to grow website traffic and increase your lead generation efforts. One of the many reasons this kind of marketing is effective today is because it is heavily ...

Your website is a vital part of your inbound marketing strategy. When designed properly, your website works in tandem with your content marketing, email marketing, and social media marketing to drive ...

B2B businesses often approach social media marketing with an attitude that “bigger is better.” They eagerly believe that the more followers, the better. The more likes, the better. The more tweets at ...

When I say, “website redesign,” you probably don’t jump up and down with sheer joy. Over the years, website redesigns have gotten a reputation of being slow, arduous, expensive, resource intensive ...

A lot’s been said about goal setting.

Inbound marketing has grown at an astonishing rate over the past 10 years. More than 60 percent of companies use inbound marketing; and of those companies, 48 percent plan to increase their efforts ...

We’ve looked at five compelling reasons to consider medical practice content marketing as a way to capture patient interest and drive more referrals and traffic to your website.

While it might seem like Twitter is just for teenagers and tech-savvy adults, it’s actually an incredibly powerful B2B social media marketing tool. In a world where 75 percent of purchase decisions ...

What exactly is the purpose of your website? Sure, your website serves as the introduction of your brand to potential consumers – but does it also fuel the sales apparatus inside your company? Used ...

Sometimes it seems like managing content for social media is quite a difficult undertaking. There appear to be so many moving parts and questions that arise in the process.

One of the most common questions that companies have about a website redesign is: “How much does it cost to build a website?”

Eighty-four percent of B2B marketers use some kind of social media marketing for business development, and a lot of that growth has taken place recently. Sixty-two percent of marketers said social ...

Back in 2007, we wrote the blog post “Emerging alternatives to e-mail marketing,” highlighting some different techniques marketers were using to reach their audience.

When you first start a company blog, you have a lot of choices to make. What should you write about? How will you carve out time to keep it up to date? What voice will you use? Sidebar or no sidebar? ...

Creating really educational information that millions of companies consume is something that Nick Salvatoriello knows something about. Nick Salvatoriello, or "Nick Sal" for short, is the Principal ...

B2B business professionals around the world agree that LinkedIn is a great way to network with prospective business partners. But many executives and sales professionals find themselves ready to ...