Digital Marketing Insights

In advertising, brand is everything.

If you're investing in a website for your company, there's a good chance that you want to use it to attract the attention of more potential customers.

I’ve written a bit lately about optimizing your company website. That’s because it’s vitally important. Yet, most companies do a little search engine optimization and think that’s enough.

Chances are, your company has at least one competitor, if not several. Even if you serve a narrow niche, your product or service may not be the only solution a buyer has to choose from.

With so many things on your to do list, improving your lead generation efforts might not be on the top of that list. Mistakes in lead generation can cost your business significantly, and ...

When it comes to conversion rate optimization on your website, getting visitors to sign up for your email list is perhaps the easiest, most low-committal step.

If you’re doing business development for your company, you know how precious time can be, and how fast time slips away.

"Conversion rate optimization" is a mouthful, and it might seem like a very work-intensive process.

When it comes to website redesign, risks are countless. From small oversights that you might not be aware of to tragic mishaps that kill your website traffic, even a simple website redesign can ...

Traditionally, medical practices rely on referrals to get new patients. Websites, blogs and social media for medical practices have been largely ignored, but specialty medical practices are learning ...

When you think about ways to deliver your expertise to potential customers, speaking engagements certainly come to mind as an effective technique. But speaking can be time consuming and costly.

Back in 2012, we bought HubSpot after a renewed interest in content marketing for our agency. We were doing some for clients, and they were seeing the benefit, and I didn’t want us to be left out.

According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 percent -- that's 277 percent better than Twitter or Facebook. On top of that, more than 80 ...

If your site was built on a CMS platform like WordPress and you've found that it's outdated, slow or not optimizing correctly for mobile devices, it may be time to think about upgrading to a new ...

Content marketing -- or the use of written content such as blogs, white papers, e-mail newsletters, and more -- helps draw customers to your company website and convert new leads in an inbound, ...

You might be surprised to know how your prospects are using your company website. Customers are usually not looking for specific products and services; they're looking to form solution sets -- ...

When a plane takes off for a flight, it doesn't leave without a flight plan. Similarly, you shouldn't dive into inbound marketing without a content plan. While 93 percent of B2B marketers use content ...

I don't have to tell you that making the sale first requires enticing the customer. Engaging, informative content is one of the top ways to drive conversions, and a well-written business blog is a ...

Is your company website an accurate reflection of your company's brand identity?

For B2B companies that want to produce more sales and engagement, effective email marketing campaigns can offer a platform for success. Purchasing email lists offers a much faster alternative to ...

When you search the internet, do you feel like there's a sea of website content to browse? Your customers feel the same way. So how does your website get noticed? Take advantage of these five website ...

A specialist for this, a specialist for that.

For companies that do business in a localized region, local search engine optimization (SEO) is an important part of establishing an online presence. For some companies, however, this is a difficult ...

When it comes to content marketing, you can't under-emphasize the importance of visuals.

Did you know that marketers who invest in optimization have higher conversion rates? Using data-driven best practices, A/B testing and other forms of marketing data can boost your company's lead ...

More and more companies are using their websites to build their contact lists and attract new customers. Companies are moving past reliance on the "contact us" link and doing other things to get ...

Did you know that only 44 percent of B2B marketers who publish original content have a documented strategy in place?

One major aim of your website redesign is to improve your interaction with clients and get them interested in as many of your products and services as possible. By paying attention to three elements ...

Clued-in business owners and marketing managers aren't just using social media to boost brand awareness -- they're also leveraging these platforms in order to generate leads.

Is your website designed with your ideal customer and prospect in mind?