Digital Marketing Insights

You haven't developed a website before, so it stands to reason that you might have some misconceptions about the website development process. When considering a website redesign, you might consider ...

In inbound marketing, we focus heavily on creating the right content to attract and convert new leads. Does it offer real value to readers? Is the voice on brand? Are we meeting the customer at the ...

Your company website redesign is about more than style -- it’s an investment that should provide a significant ROI. Unfortunately, we’ve talked with marketers that went through some painful and ...

If we tried to sum up past five years of marketing in a single keyword, it would be “content.” You've probably heard that, right? The Content Marketing Institute recently revealed that 88% of ...

When you embark on a website redesign, it can be a difficult choice to figure out what to do with your existing website content. You may want to keep it all and just bring it over to your new site to ...

The landing page is the MVP of the online lead generation world. All the effort you put into social media, SEO, and content marketing brings people to your website, but it's your landing pages' job ...

If you’re one of the 46 million Americans who listen to podcasts every month, you’ve probably asked yourself whether or not your business should start one. Could this help your business? After all, ...

Small businesses don’t use websites to show off; they use them to build customer interest and make sales. And if you haven’t updated your website in a long time, the odds are very high that your ...

Earlier this month, I had the opportunity to talk to a business owner and marketing director about a website redesign they were planning.

The “Marketing Manager Insider” series takes a look into the achievements and challenges of marketers at successful companies. This week we’d like to introduce you to Katy DeLeon, Vice President of ...

Digital marketing is helping many businesses deliver more inbound marketing leads. In fact, 89 percent of companies using content marketing say it works for them, generating higher quality leads more ...

Whether outsourcing with an expert marketing partner or hiring in-house, virtually every business is working with some form of marketing professional with digital skills. In an economy where ...

Recently in a client meeting I was asked my thoughts about having PDFs on a website. Admittedly the client's website was laden with PDFs, so the question was a valid one.

Here’s something to consider: Your economic development organization’s website doesn’t need to win an IEDC award (or other award) to be successful. Why do I say that? Take a look at the winner’s list ...

Your website exists for your customers. So, who does it serve when your customers search for your products or services and can’t find your company website, or can’t find what they're looking for when ...

While content marketing consistently proves itself to be an effective way for businesses to drive engagement and grow revenue online, there’s still a fight going on in the modern workplace about ...

Companies are incorporating inbound marketing to the mix to get high quality leads for a lower cost per lead than other approaches.

It's no wonder that over a third of companies are unsatisfied with their last website redesign. Having done website redesigns for over 17 years now, I can tell you that unless you carefully launch a ...

When your day as a marketing manager is full of competing priorities, it can be difficult to set aside time to write your company blog. But when this critical component of your content marketing ...

Content is great, and frequently updated content is even better. But do any of your content marketing efforts matter if they don’t intentionally convert visitors into leads and leads into customers?

You're in charge of your company's website, and you want to use it as a tool to attract the attention of more potential customers. As you know, ensuring that your website can be found easily on the ...

When it comes to writing blog posts for your company blog, nothing is more important than the headline. After all, the headline is what convinces curious readers to click through and invest time in ...

Have you ever found yourself wondering how you can get more people to contact your company from your company website?

When your customers seek a solution for a problem, they use a search engine to ask their question. Your website pops up in the results, and they click through to find out if you have the answer ...

If you develop online content with freelance writers or an in-house editorial team, it can be difficult to put together consistently high-quality blog for your company blog.

"Google only loves you when everyone else loves you first," quipped entrepreneur Wendy Piersall in 2007. Want to increase the reputation of your brand online? Content marketing is something you can't ...

Developing a digital marketing strategy can be a confusing undertaking. When you first start considering your options for reaching your customers, you see that there is a lot of data supporting ...

When you run a business, it’s hard not to learn everything you can about every topic related to running your company. You have your hands in development, sales, and even marketing. So as each ...

When it comes to a company website that generates leads and new sales contacts, conversions are critical. A “conversion” refers to website visitors performing an action that you want them to take – ...

Even though our firm only works with online marketing, I'd be unrealistic to think that your business will ditch paid advertising and "traditional media." Paid advertising and traditional media will ...