Digital Marketing Insights

Industrial and manufacturing companies often feel like the ugly duckling -- providing valuable, vital resources and services to their customers, but lacking the online thrill and attention ...

With so many content management system (CMS) options out there for small and mid-market companies, how do you choose the right one for your company?

I’m often asked how a company knows that it’s time to redesign their website. While there are a lot of good answers to this question, there are some things that will affect your company's ability to ...

Each year, we meet with both local and regional economic development organizations about their websites and digital marketing, and this question inevitably comes up: "Who are your competitors?" ...

We recently completed a website redesign project for Credo, an expert higher education consulting firm headquartered in North Carolina. Credo specializes in working with private colleges and ...

Last week, Clutch.co published a press release identifying the top agencies and developers in the D.C./Baltimore metro area. Clutch is a ratings and reviews site based in Washington, D.C. for the B2B ...

Facebook was the first social media platform senior care marketers had to be on in order to be relevant. With over 2.01 billion Facebook users, and 1.32 billion users who log on daily, Facebook has ...

Are your company’s decision makers skeptical about Facebook advertising? Or, maybe you’re already running Facebook ads, but you’re unsure which metrics to report to your VP of marketing.

There’s been a lot of buzz lately about the power of Facebook advertising. Marketers everywhere are investing marketing budgets in this channel because of its laser-focused targeting capabilities and ...

Facebook is increasingly being used as a review platform. It is one of the simplest ways for someone to voice an opinion. It’s also the platform with the largest audience - over 2.01 billion monthly ...

HubSpot recently published an excellent study on topic clusters, the latest trend in content marketing. In it, they deem topic clusters “the next evolution of SEO.” Other articles have called topic ...

According to a survey of over 127 sales and marketing executives, sales productivity is the top driver for hitting revenue goals. However, the study also indicates a disconnect between how management ...

You've probably heard a lot of people say that sales has changed in the last 15 years. If you're in sales, you probably have experienced it firsthand. Maybe you have trouble articulating what has ...

Several times, the question has come up about whether you can use HubSpot inbound marketing software if you already have a WordPress website. The answer is, "absolutely.” Over the years, WordPress ...

Marketers are realizing the disconnect between sales and marketing departments and want to help solve the problem. Why? Because they care about the customer experience. They also care about driving ...

As a sales rep, you're constantly following up with the leads you get from your website. You're manually sending email after email trying to schedule a time to talk next steps.

Every year our friends at HubSpot survey inbound marketers around the world and release their findings in the State of Inbound report. Reading the report is a great way to keep up with the latest ...

Your company invests tens of thousands of dollars on a website and paid advertising. You spend time keeping social media profiles up to date (as much as possible, anyway). Or perhaps your company ...

If you’re among the 16% of B2B marketers who don’t have a content marketing strategy in place, it might be because you think it takes a lot of time or resources. And that makes sense -- it’s one ...

Here's the scenario: you discovered the magic of Facebook ads, but now you notice that your ad's cost per click is higher than expected. You put more and more money into your ad campaigns and while ...

There’s a thrilling sensation I get when I launch a Facebook ad for a client. Whether the objective is brand awareness, video views or lead conversion, the opportunity to reach an audience with ...

Are you having trouble generating leads for your assisted care community? If you answered yes, you’re not alone. Many of the marketing and sales professionals we’ve met in the senior care industry ...

Manufacturing marketers are finally wising up to the value of inbound marketing. According to Content Marketing Institute's 2017 report, 84% of manufacturing marketers plan to maintain the same level ...

It used to be that your B2B sales rep could pound the pavement and work the network and get sales. Cold calling and hard sales tactics were the way to meet sales quotas. It still can work, but is far ...

Your traditional B2B sales team is stuck in the world of prospecting. They buy lists, call people out of the blue, and follow a prescribed approach to selling, or worse, a script. They pitch buyers ...

As B2B marketers, it’s important for us to know how effective our marketing efforts are at generating more leads. Because, ultimately, that's what this is all about! Understanding our campaign KPIs ...

Content marketing and inbound marketing have been making headlines for several years now, and for good reason. Your customers’ behavior has changed dramatically, and it only makes sense that ...

We are big believers in the power of a marketing automation tool and CRM working well together. If you're like many of our clients, you're trying to configure your HubSpot to Salesforce integration. ...

Your company's website should be a lead generation and business development asset. If you want real ROI from your digital presence, it all starts with the foundational component -- the inbound ...

Unless you’ve been living under a rock the past few years, you’ve probably heard about how wonderful Facebook advertising can be. At a relatively low cost to you and your business you can promote ...