Website Design
A website redesign isn’t merely about a fresh look—it’s an investment with real returns. Our team works closely with yours to deliver a modern, intuitive design that leads to higher conversions and more leads. Your new website will build trust with prospects and capture new sales opportunities.
Want to learn more about a website redesign?
We redesigned Smith-Midland Corporation's website to be bold, modern, and to incorporate videos. Learn more about the design process here.
Inbound Marketing
Whittington Consulting's inbound marketing services are designed to attract, engage, and delight your target audience, driving more qualified leads to your business. By leveraging strategic content creation and data-driven insights, we ensure sustainable growth and measurable results.
Get Help With Your Marketing
An aligned marketing & sales strategy helped Gather Workspaces achieve more than $950,000 in revenue, 67% increase in tours, 33% increase in members and accelerated pipeline velocity.
HubSpot Support
As a certified HubSpot Platinum Solutions Partner with over 12 years of specialized experience, we're here to help you maximize every aspect of HubSpot's powerful growth suite of marketing and sales tools.
HubSpot Portal Audit
Learn how we set up HubSpot CRM for an HR Consulting firm to match their unique sales process and make their team more efficient.
Blog
How To Choose A Content Management System (Reviews/Ratings)
With so many content management system (CMS) options out there for small and mid-market companies, how do you choose the right one for your company?
6 Sound Business Reasons Why You Should Redesign Your Website
I’m often asked how a company knows that it’s time to redesign their website. While there are a lot of good answers to this question, there are some things that will affect your company's ability to ...
Who Are The Best Economic Development Website Designers? (Reviews)
Each year, we meet with both local and regional economic development organizations about their websites and digital marketing, and this question inevitably comes up: "Who are your competitors?" ...
A Behind-The-Scenes Look at a Website Redesign for Credo
We recently completed a website redesign project for Credo, an expert higher education consulting firm headquartered in North Carolina. Credo specializes in working with private colleges and ...
Whittington Consulting Highlighted as a Top Digital Marketing Agency
Last week, Clutch.co published a press release identifying the top agencies and developers in the D.C./Baltimore metro area. Clutch is a ratings and reviews site based in Washington, D.C. for the B2B ...
Save Hours of Time Managing Your Senior Care Social Media Accounts
Facebook was the first social media platform senior care marketers had to be on in order to be relevant. With over 2.01 billion Facebook users, and 1.32 billion users who log on daily, Facebook has ...
The Best Metrics to Prove Facebook Advertising Business Value
Are your company’s decision makers skeptical about Facebook advertising? Or, maybe you’re already running Facebook ads, but you’re unsure which metrics to report to your VP of marketing.
Don't Overlook Facebook Advertising for Senior Care Recruitment
There’s been a lot of buzz lately about the power of Facebook advertising. Marketers everywhere are investing marketing budgets in this channel because of its laser-focused targeting capabilities and ...
How To Handle Negative Facebook Comments For Assisted Living
Facebook is increasingly being used as a review platform. It is one of the simplest ways for someone to voice an opinion. It’s also the platform with the largest audience - over 2.01 billion monthly ...
Topic Clusters: Another Fad or A Legit SEO Evolution?
HubSpot recently published an excellent study on topic clusters, the latest trend in content marketing. In it, they deem topic clusters “the next evolution of SEO.” Other articles have called topic ...
6 HubSpot Hacks Every Sales Team Should Know for Efficiency
According to a survey of over 127 sales and marketing executives, sales productivity is the top driver for hitting revenue goals. However, the study also indicates a disconnect between how management ...
Why Technology in Your Sales Process is a Must-Have
You've probably heard a lot of people say that sales has changed in the last 15 years. If you're in sales, you probably have experienced it firsthand. Maybe you have trouble articulating what has ...
Can You Use HubSpot Inbound Marketing Software With WordPress?
Several times, the question has come up about whether you can use HubSpot inbound marketing software if you already have a WordPress website. The answer is, "absolutely.” Over the years, WordPress ...
Do These Things Right Now to Fix Sales and Marketing Alignment
Marketers are realizing the disconnect between sales and marketing departments and want to help solve the problem. Why? Because they care about the customer experience. They also care about driving ...
How to Fill Your Calendar with Sales Calls Using HubSpot Meetings
As a sales rep, you're constantly following up with the leads you get from your website. You're manually sending email after email trying to schedule a time to talk next steps.
The Best Takeaways From HubSpot's 2017 State of Inbound Report
Every year our friends at HubSpot survey inbound marketers around the world and release their findings in the State of Inbound report. Reading the report is a great way to keep up with the latest ...
Lead Generation Calculator: How Many Inquiries Should You Get Online?
Your company invests tens of thousands of dollars on a website and paid advertising. You spend time keeping social media profiles up to date (as much as possible, anyway). Or perhaps your company ...
How Much Time Does It Take to Implement a Content Marketing Strategy?
If you’re among the 16% of B2B marketers who don’t have a content marketing strategy in place, it might be because you think it takes a lot of time or resources. And that makes sense -- it’s one ...
Lower Your Facebook Ad Cost By Improving Relevance Score
Here's the scenario: you discovered the magic of Facebook ads, but now you notice that your ad's cost per click is higher than expected. You put more and more money into your ad campaigns and while ...
Facebook Ad Fatigue May Be Costing Your Business Ad Clicks
There’s a thrilling sensation I get when I launch a Facebook ad for a client. Whether the objective is brand awareness, video views or lead conversion, the opportunity to reach an audience with ...
Boost Your Assisted Living Marketing with These Innovative Ideas
Are you having trouble generating leads for your assisted care community? If you answered yes, you’re not alone. Many of the marketing and sales professionals we’ve met in the senior care industry ...
Manufacturing Marketers Who Ignore Social Media Are Missing Out
Manufacturing marketers are finally wising up to the value of inbound marketing. According to Content Marketing Institute's 2017 report, 84% of manufacturing marketers plan to maintain the same level ...
How Will You Meet Your Business's Need for B2B Lead Generation?
It used to be that your B2B sales rep could pound the pavement and work the network and get sales. Cold calling and hard sales tactics were the way to meet sales quotas. It still can work, but is far ...
Why Your Sales Team Isn't Closing Web Leads And What to Do About It
Your traditional B2B sales team is stuck in the world of prospecting. They buy lists, call people out of the blue, and follow a prescribed approach to selling, or worse, a script. They pitch buyers ...
Here’s What Your Digital Marketing Campaign Tracking is Missing
As B2B marketers, it’s important for us to know how effective our marketing efforts are at generating more leads. Because, ultimately, that's what this is all about! Understanding our campaign KPIs ...
5 Content Marketing Statistics Your Boss Needs to Know Today
Content marketing and inbound marketing have been making headlines for several years now, and for good reason. Your customers’ behavior has changed dramatically, and it only makes sense that ...
Your HubSpot-Salesforce Integration Questions Answered
We are big believers in the power of a marketing automation tool and CRM working well together. If you're like many of our clients, you're trying to configure your HubSpot to Salesforce integration. ...
Top 5 Characteristics of High-Performing Inbound Marketing Websites
Your company's website should be a lead generation and business development asset. If you want real ROI from your digital presence, it all starts with the foundational component -- the inbound ...
5 Things You Should Do Before Posting Ads on Facebook
Unless you’ve been living under a rock the past few years, you’ve probably heard about how wonderful Facebook advertising can be. At a relatively low cost to you and your business you can promote ...
Fixing Page Speed, Crawl Errors & Broken Links Doubles Website Traffic
Technical SEO often gets overlooked. It's not flashy. It's not an exciting topic. It requires some IT knowledge. It's not easy for most marketers. But it can have quite the impact on your online ...
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