Digital Marketing Insights

Conventional wisdom used to caution B2B organizations against using paid social media campaigns as a source of lead generation. However, just as social media platforms have evolved rapidly in the ...

In today’s digital world, more consumers than ever use the internet to research and make decisions on products and services. How your organization handles website lead conversion is vital to your ...

Is your current lead generation strategy meeting–or exceeding–your marketing and sales goals? If your answer was no, read on. An audit of your buyer personas can help solve three common lead ...

Can you increase your conversion rate by driving more traffic to your website? Is your company looking to obtain more quality leads? Finding the right balance between website traffic and successful ...

If your company is like most, you're looking for ways for your website to work harder for you. As you think about gaining leverage in your lead generation efforts, we've identified three B2B lead ...

Inbound marketing is rapidly becoming a must for companies that want to find customers through their websites. The concept of interruptive advertisements are quickly losing favor and being set aside ...

Who needs a large sales force when your company website can do the hard work for you? Both B2B and B2C companies are realizing the need to make their websites more effective and optimize them to ...

Before your company does marketing of any sort, you have to know who you’re selling to. Defining that target is not enough, though. If your marketing is going to hit the mark, you have to understand ...

Companies are always looking for ways to increase their conversion rate. Unfortunately, though, the vast majority resort to tactics and strategies that are not effective. In fact, some things that ...

Generating more leads is a B2B marketer’s biggest challenge, with 49% of marketers ranking it as their top priority. With dozens of different B2B demand generation tactics, how do you decide which ...

When you need to make a big or small purchase, you generally move through multiple stages known as the buyer journey before making a final decision on the product or service you seek. You first find ...

If you're like many businesses, one of your biggest challenges is figuring out how to generate more leads from your website. Proper lead generation and understanding how to track website leads are ...

B2B digital marketing specialists do not only focus on trends taking place in their community or on a global scale but go beyond flashy content to develop the right type of content that attracts ...

Ever try to get to a new city without using driving directions? How’d you do? Maybe you got pretty close, or maybe you got hopelessly lost. Chances are, you didn’t land at your destination without a ...

Wouldn’t it be great if your customers were ready to buy from you as soon as they found your company? Unfortunately, most buying decisions take more time than that, and your customers have to get ...

Whittington Consulting is proud to announce that we have been named the North American winner in the "Grow Better: Sales" category in HubSpot’s third quarter 2021 Impact Awards. HubSpot is a leading, ...

Meeting quarterly goals each sales cycle is a cornerstone of many companies’ success, but it’s often easier said than done. Salespeople can spend over half of their day on administrative tasks, ...

Seventy percent of B2B marketers and business owners are posting more content this year than last year. That’s great news for their incoming website traffic, blogs stats, and lead generation efforts, ...

If you're reading this article, you might be evaluating content management systems for your company website. You might be planning a website redesign. Or maybe you’re just frustrated with the lack of ...

In the span of just a few weeks, the coronavirus pandemic has deeply shaken the economy, upended daily routines, and caused businesses to change their normal protocols.

For small businesses, non-profits, and other lean industries, marketing is not often given the proper budget nor time allocation in order to maximize results. Marketers for these types of ...

You've probably heard a lot of people say that sales has changed a lot in the last 15 years. If you're in sales, you probably have experienced it firsthand. Fewer companies are finding "dialing for ...

Today I want to talk about something that really could be a game changer for your sales efforts, and that is how to turn website leads into sales opportunities. When you work hard to write content ...

Summary 5 things to do to prepare your business for an economic downturn or recession " \n Lube your lead generation flywheel \n Improve focus on existing customers \n Have a plan for cuts you'll ...

Summary Easy ways to increase small business sales " \n Follow up on proposals that went cold \n Document your sales process \n Measure pipeline step-by-step \n Respond to web leads faster \n Call ...

Today I want to talk to you about 5 ways that a CRM makes your sales process more effective. My name is Rick Whittington, and I work at Whittington Consulting, which is a growth agency that helps ...

Today I want to talk about how you can plan to hit your revenue targets next year.

“I’m not a salesperson.” At least that’s what I told myself for years. I came to the realization about 4 years ago that my primary role is a sales role. For so many years, business just showed up in ...

Industrial and manufacturing companies often feel like the ugly duckling -- providing valuable, vital resources and services to their customers, but lacking the online thrill and attention ...