Digital Marketing Insights

With landing pages becoming more popular with internet marketers due to a landing page's ability to effectively convert browsers to buyers, it's only natural for businesses to compare their results ...

After attending a recent business blogging seminar, I realized that most business managers really want to build a business case for blogging. After all, blogging takes time away from other business ...

There's an article in the Ecommerce Times today about how small businesses are using SEO (and paid search engine advertising) to attract customers to their web sites.

Did you know that it takes new sites roughly 8 months to one year to appear in Google's search results? I've found this to be true after working on hundreds of websites. So what if your web site is ...

Small businesses understandably take the cheapest and easiest route to creating their ecommerce web sites, choosing to purchase pre-packaged ecommerce software or ecommerce software that their web ...

My last article involved using Google Analytics to create a conversion funnel so you could measure drop-offs during the steps in checkout. With these statistics, you can track your checkout ...

For the smaller retailer without extra funds to spend on analytics, the advent of Google Analytics is a godsend. Google Analytics allows you to set up analytics for your site for free. Now, even the ...

I've wanted to write some commentary on a few interesting issues that have come up recently in my work, so this will be the first in a series. Today's topic is email marketing and sanitizing your ...