Website Design
A website redesign isn’t merely about a fresh look—it’s an investment with real returns. Our team works closely with yours to deliver a modern, intuitive design that leads to higher conversions and more leads. Your new website will build trust with prospects and capture new sales opportunities.
Want to learn more about a website redesign?
We redesigned Smith-Midland Corporation's website to be bold, modern, and to incorporate videos. Learn more about the design process here.
Inbound Marketing
Whittington Consulting's inbound marketing services are designed to attract, engage, and delight your target audience, driving more qualified leads to your business. By leveraging strategic content creation and data-driven insights, we ensure sustainable growth and measurable results.
Get Help With Your Marketing
An aligned marketing & sales strategy helped Gather Workspaces achieve more than $950,000 in revenue, 67% increase in tours, 33% increase in members and accelerated pipeline velocity.
HubSpot Support
As a certified HubSpot Platinum Solutions Partner with over 12 years of specialized experience, we're here to help you maximize every aspect of HubSpot's powerful growth suite of marketing and sales tools.
HubSpot Portal Audit
Learn how we set up HubSpot CRM for an HR Consulting firm to match their unique sales process and make their team more efficient.
Blog
How Virginia Blood Services is getting results with social media
A few months ago, I received a direct message on Twitter from Richmond-based non-profit Virginia Blood Services. They were looking for "influential" social media participants to get the message out ...
Optimizing your e-commerce site for the window shopper
I've written quite a bit about conversion rates on this blog, but the fact is that most people that visit an e-commerce web site have no intention of buying. They are window shopping. Optimizing your ...
How to prune your e-mail list and reduce abuse complaints in MailChimp
Many companies are focused on growing their e-mail list, and rightfully so. But if you could improve the return on investment of your e-mail marketing program by pruning your list, would you?
What we've learned from planning large web sites
Having worked on a ton of content-rich sites my entire career, including managing design for an over 750,000-page behemoth early in my career, I've learned a lot about how to approach planning large ...
The importance of monitoring your reputation online
Whether you're looking for a job, seeking a promotion at work, running for political office, joining a civic group, owning a business or just being a neighbor, people are Googling your name. There's ...
E-commerce business: Is it recession-proof?
Despite the economic slowdown, e-commerce and online business has remained strong. This prompted an article in the E-commerce Times this morning asking if this is just a fluke and if the e-commerce ...
Website redesign: Fix the low-hanging fruit
I was reading Seth Godin's blog post a few days ago about "the magic of low-hanging fruit" and was reminded of the power of fixing low-hanging fruit when redesigning your web site.
Why you should include your phone number in your e-mail signature
Time and time again, I've seen that truly successful people (and companies) pay attention to the "little things." This post is about one of those little things -- specifically e-mail signatures.
Customer ratings and reviews: A hot trend in e-commerce
There's been a lot of convincing research released in the past few months around customer ratings and reviews. Clearly, web site customers find ratings and reviews useful and not only rely on them to ...
Call to action buttons—does size really matter?
The Get Elastic blog has published a good blog post on the size of add to cart and call-to-action buttons. Their advice in this article not only applies to product pages on ecommerce sites, but also ...
The importance of browser testing: Verizon Wireless' account login
I've pointed out some flaws on Verizon Wireless' web site before, and I recently found yet another example of a flaw on the Verizon Wireless web site that could have been prevented with proper ...
Incremental redesign: Small design tweaks yield big results
If your company uses its web site as a marketing tool or sales tool, you can't afford not to test new things. One powerful technique to help your company make huge site improvements with a relatively ...
Google Adwords to offer expanded newspaper ad service
Newspapers, who have recently struggled to retain advertising revenue, are getting a boost from an unlikely source: Google.
Emerging alternatives to e-mail marketing
With tools like Facebook Messenger, text messaging, etc., e-mail marketers face increasing challenges in trying to reach younger audiences.
Google Ads tips: 3 easy ways to control your ad spend
If your company is new to Google Adwords advertising and you're trying to go it alone, chances are you're looking for ways to maximize your ad spend. Rather than broadcasting your ad to the largest ...
Wireframes: The art of the lo-fi web design prototype
From my experience as an web consultant, I can tell you that page design is critical. Online retailers often test multiple variations of page templates to measure effectiveness. In doing so, there's ...
PPC management: 5 reasons why "set it and forget it" doesn't work
When discussing PPC with prospective client, I often get the question of can I just "set it and forget it"? The "set it and forget it" method of pay per click management is when you would set up a ...
Post-click marketing: designing for conversion
There's a good article over at the Ecommerce Times called "Minding the Gap Between Click and Conversion" discusses the concept of "post-click marketing" and offers up some ways to solve the mystery ...
How to calculate shopping cart abandonment
I received this from a reader a week or so ago:
Why isn't my site converting? Factors that influence conversion rates
Almost every site that sells something online could use improvement in their conversion rates. Prospective ecommerce clients frequently ask what causes poor conversion rates, thinking that a broken ...
Shopping cart abandonment: A case study and why it matters
I wanted to post a follow-up to yesterday's post regarding shopping cart abandonment rate to provide a real-life example of why shopping cart abandonment matters.
Shopping cart abandonment: Does it matter?
An article from Kevin Hillstrom called "Shopping Cart Abandonment" recently asked the question, "Is there anything wrong with a sixty percent shopping cart abandonment rate?"
One-page checkout flow using AJAX boosts conversion rates
If you think AJAX is a brand of abrasive household cleaner, you're right. It's also a powerful web development technology that can significantly improve user interfaces. With shopping cart ...
Should you hire a design consultant for your website redesign?
Why in the world would you hire a design consultant to redesign your website? One of the blog readers recently sent me a question similar to this one, and I think it's worth a response.
Can small businesses survive online?
Today's Ecommerce Times has a good article on small businesses called "Can a Small Biz Make it Online?". It's certainly worth a read if you operate a small business on the web.
Landing Page Conversion Rate Benchmarks
With landing pages becoming more popular with internet marketers due to a landing page's ability to effectively convert browsers to buyers, it's only natural for businesses to compare their results ...
Calculating business blog ROI
After attending a recent business blogging seminar, I realized that most business managers really want to build a business case for blogging. After all, blogging takes time away from other business ...
SEO levels the playing field for small businesses
There's an article in the Ecommerce Times today about how small businesses are using SEO (and paid search engine advertising) to attract customers to their web sites.
The search engine marketing mix: paid search versus SEO
Did you know that it takes new sites roughly 8 months to one year to appear in Google's search results? I've found this to be true after working on hundreds of websites. So what if your web site is ...
One size fits all ecommerce isn't your best option
Small businesses understandably take the cheapest and easiest route to creating their ecommerce web sites, choosing to purchase pre-packaged ecommerce software or ecommerce software that their web ...
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