Digital Marketing Insights

All too often, we encounter folks who have a "set it and forget it" mentality when it comes to managing their websites and online marketing. They look at designing a website as a one-time thing. They ...

You're always busy planning ways to improve your website. You've got write better website content on that to do list. You know your website needs to be easy to read, easy to understand, and easy to ...

When we chat with folks about marketing their business online, the conversation inevitably turns to websites and social media. Do I need a website? How important is a website vs. social media? Should ...

Earlier this month, we explored how you can use effective calls to action in your online marketing. Now, let's look at what happens after that first click. A landing page, or lead capture page, is ...

When thinking about a website redesign, one of the first questions people usually ask is: How long is this going to take? Time is a valuable thing. As a business owner, it's only natural that you ...

Ask any web designer and they’ll tell you that the visual quality of a website is heavily dependent on great photography. It’s true, great photography helps to tell your website visitors what you do, ...

Nobody likes a slow website. You've got stuff to do, and not a lot of time to do it. Slow websites are inconvenient. It's easy to look at other websites and complain about how sluggish they are. But ...

Your website can serve up a lot of new leads and sales. But, you can't expect your website to whip up new business out of thin air! Website visitors won’t do what you want if they aren’t asked. The ...

When you think about optimizing your website for leads and conversions, you think about offering high quality, exclusive content, right? You think about persuasive landing pages. You think about ...

Before you start any marketing activity, you need to properly plan it. That probably goes without saying, but even large companies we work with don’t formally do it. We’ve found that the best way to ...

Are you thinking about a website redesign? Make sure you follow these do's and don'ts to ensure that your project goes smoothly from day one.

When it comes to social media, call me a skeptic. I’ve even blogged about my social media skepticism here in the past, especially using social media as a direct response marketing tool. My ...

Stumped by what your next blog post should be about? Struggling to find the right way to write about a new product or service? Thinking of and writing new website content can be tough; but, you don't ...

For many businesses, their website is an old, familiar friend that they are reluctant to change. One of the most common reasons that businesses make the decision to pursue a website redesign, ...

ContentPlus recently shared a neat, data-packed infographic about content marketing and why it is essential to the growth of your business. We've distilled some of the key facts and figures presented ...

When you're getting ready for a website redesign, you need to make sure that you partner with a certain kind of online marketing agency. Anyone can say they design websites nowadays; but not everyone ...

The proliferation of tablets, smartphones and other mobile devices is changing the way we research, evaluate and buy products and services online. Mobile-ready is no longer optional. Online retailers ...

In the world of online marketing, there's a lot of information--and misinformation--out there. It can be hard to separate fact from fiction, given the rapid pace the digital world moves at. Search ...

While companies with over 5,000 employees account for the majority of the $390 billion market for online marketing services, small businesses are certainly spending their share. A recent report ...

Does your company want to start a blog, but you're still struggling with reasons why? Have you wondered what the value of a blog is? Do you wonder what impact a blog can have on business development? ...

Hubspot recently hosted a live Q&A session with Rand Fishkin, CEO of SEOmoz, and Dharmesh Shah, CTO of Hubspot, about search engine optimization and tips companies can use to improve their SEO ...

Try this: Do a Google search on “web design.” You will almost certainly see search results that include web design firms from your very own city, without having typed in its name. Even businesses ...

Inbound Marketing brings attention to your website and lifts your presence on search engines through content creation. Inbound marketing makes it easy to form a relationship with a customer before ...

It's tempting to say you'll manage your website and online marketing efforts in-house. "It's cheaper than hiring an online marketing firm." "It's easier to update the website myself than pick up the ...

You're getting ready to develop a new website. Or perhaps you're redesigning your existing site. In either case, you need to do your homework to ensure that the resulting website is user-friendly. ...

We're pleased to announce that the Hanover County Economic Development website that we launched earlier this year has been honored by the International Economic Development Council during the IEDC ...

The fact is that most company websites today cover the "basics," which is information about their products and services, some servicable information about the company, and contact information. But if ...

When it comes to evaluating your website’s success, it’s easy to measure--and get excited about--the wrong things. “Website visits are up 2,500% this month!” Pop open the bubbly; throw some confetti. ...

Choosing an online marketing agency is no easy task. There are millions of firms out there. How do you evaluate your options? How do you ensure that you're making a wise choice with company marketing ...

Beware this vanity metric when evaluating your website’s effectiveness! It’s tempting to track the number of “hits” your website gets; but is this data telling you anything worthwhile? Do website ...