Digital Marketing Insights

After a recommendation from a trusted advisor and facing a rainy weekend, I recently bought Frank Belzer’s book called Sales Shift: How inbound marketing has turned sales upside down making it more ...

Designing a website can be a huge undertaking, and any experienced designer can tell you every project has its own set of challenges to deal with. So, understandably, there's a sense of ...

Econsultancy and Adobe teamed up on a recent study, the Adobe 2013 Digital Marketing Optimization Survey, that blew my mind. Among the many interesting findings was the fact that most companies spend ...

Getting a lot of sales leads from your website is a great thing, but are you turning them away when they call your office? Not all leads come in through web forms. Prospects will call you, so you ...

Why in the world would you dream of using your company’s website for sales and marketing? While it’s true that most companies have a website, we find that most companies treat their websites as a ...

"Beware of Ceaser! He's a floor salesman and he's very pushy and rude. My sister and I went in to look at living room furniture and he approached us and the first thing he asked was 'Are you buying ...

Website design offers an interesting example of how art, science and technology combine to make something functional and beautiful. But, if you've been involved in a website redesign, you know that ...

B2B sales is a completely different animal than it was just ten years ago. We now live in a world where information is at the fingertips of everyone all the time. Your prospects know more about your ...

With each algorithm update, Google reinforces its stand that high-quality content, appropriately optimized for search, will succeed while underhanded tricks of the SEO trade will be penalized. As a ...

Video content can be a great way to engage with potential customers and tell more about what your company has to offer. The challenge, however, is this: how do you make your video as accessible and ...

With all the hullabaloo surrounding social media, many companies have lost focus on original, high-quality content creation. Although social media is a potentially powerful marketing channel, the ...

As your customers become increasingly mobile, you have to consider how your website looks on the screens of their mobile devices, from smartphones to tablets of varying sizes. If you check your web ...

When you think of web design, your first thoughts are often of color and placement: making things look good as you move around a website. And while those things are important, they’re certainly not ...

While seeing your content spread far and wide on the web is thrilling and might give your ego a little boost, it's not the most important element of what you're doing. While getting comments on a ...

User testing (also called usability testing) is an incredibly useful tool in the marketer’s arsenal that’s based on a simple premise: if you want to know how well your website works, watch someone ...

Many companies start a business blog because, well, they think they should. A blog is a tremendous resource for businesses and can be a great platform for sharing your industry knowledge, offering ...

Back in the “bad old days” of search engine optimization (SEO), so-called experts could churn out fifty articles a day stuffed to the gills with every imaginable keyword designed to flag down the ...

How many “best” solutions are there for any problem? This is not a trick question. The answer is one. There can only be one best solution. The other options are inferior in some way; otherwise, they ...

If you're not completely satisfied with the way your website looks, or you think it could do a lot more for you than it's currently doing, a full-scale website redesign may be in your future. This ...

We get this this question all the time: Is there an ideal length for website content? My honest answer is, “Absolutely not.” A common question that comes up is how to write content for a website. So, ...

In the next year or two, mobile devices are expected to overtake desktop computers as the primary devices used to access in the Internet. However, 87% of small businesses do not have a ...

Research reveals that by 2015, over half of people browsing the web will be on a mobile device. And roughly 80% of mobile searchers say if they don't like what they find on one website, they'll leave ...

In part two of this two-part series, you'll learn the traits that effective websites and magnetic marketing share. Head over to part one to learn why a magnetic website is critical to your business' ...

In part one of this two-part series, we'll explore the concept of the magnetic website and look at why an effective website marketing strategy is essential to win the attention--and business--of your ...

When hiring an online marketing company, it's important to set goals. You want to have something to work toward, and you want to be able to hold your online marketing team accountable. But, as you're ...

Have you ever voiced any of these objections when it comes to adding video to your online marketing strategy? It's not that important. It's too expensive. It'll make us look unprofessional. We don't ...

Are the leads coming in, but you’re not sure how to move them from prospect to customer? Are you stumped by thinking of how you can move leads out of early-stage research to a call with your sales ...

A website alone won't make your online marketing program work. There are goals to define, metrics to track, and customized content to create. Those might might seem like obvious statements, but you'd ...

When planning a website redesign, budget is top-of-mind for many companies. Resources are limited, and you want to launch a new website without completely exhausting your marketing dollars. As you ...

After a lot of hard work ans effort, your company website has finally launched! It looks great, works great, and all is right in the world. At first. After a week or two, the cries of of triumph ...