Digital Marketing Insights

Three quarters of companies say they are increasing their content creation efforts this year (source: eMarketer), but if you're among those companies, how will you do it? Much of the burden of ...

Abobe just published some new research about what's keeping you, the marketer, up at night. Here's what we learned from the report: Things change FAST in marketing today. 76% of those surveyed say ...

Let's be honest, your prospective customers don't want to read press releases. Think about the last press release you read. Odds are it was pretty dull and sounded almost robotic. Press releases are ...

Today's blog post is a guest blog post written by Victoria Campbell from bluefirePR. While the world's attention might be on the clever TV commercial for that hot consumer good from last Sunday's NFL ...

The Content Marketing Institute recently released the results of a B2B content marketing survey that revealed more and more midsize B2B companies are jumping into the world of content marketing. But ...

One of the challenges we hear from companies who are just starting to blog is not only struggling with what topics to blog about, but also a hesitancy that by blogging they'll be sharing too much, or ...

In order to turn website visitors into business customers, you need at least one relevant, powerful call to action (CTA) on every page of your company's website. Whether it's signing up for a free ...

With social media, mobile marketing, and other newer and sexier marketing alternatives, a lot of people say that email is losing its luster. The fact remains, however, that email marketing is still ...

At some point in our careers, we've all heard some “expert” tell us in no uncertain terms that we must do certain things or business will suffer. The trouble comes, however, when you see through the ...

When customers arrive at your company website, there are two possibilities: they'll either stick around, looking for something specific or engaging with your content, or they'll quickly move on if ...

Have you ever wondered if your company is building brand awareness through your inbound marketing program? Measuring leads is the easy part; measuring "brand" can be rather abstract, and I'm not here ...

Many B2B marketers think that LinkedIn and other social media platforms are an ineffective tool for lead generation, opting instead to spend all their time and money at trade shows and advertising in ...

Pamela Vaughan, Sr. Blog Strategist at Hubspot, walks us through how to offer the right blog content to customers at the right time of their purchasing path. In the typical marketing methodology of ...

Dan Moyle is a mortgage guy. He's in multimedia and marketing for AmeriFirst Home Mortgage in Michigan. Now, you might think that mortgage is a boring industry, and you'd be right in most cases. But ...

In this session, Mark Roberge, SVP of Sales and Services at HubSpot is speaking about the nature of inbound leads from company websites. Many sales people will say that these leads are not qualified, ...

We often hear companies say that inbound marketing won't work for them because their customers aren't online. Jeff Coon shares how inbound marketing tactics can achieve irresistible results in unsexy ...

When you come across articles on how to drive traffic to your website, you often get a set of core suggestions that include the following: Make sure your website is rich in meaningful content ...

The blueprint for using your website to generate more sales leads and customers requires a sound inbound marketing strategy. It's our experience with our clients and with our own marketing that solid ...

Today’s post is co-authored by Winston Chenery, our Inbound Marketing Manager, and Rick Whittington. Many manufacturing company CEOs and marketers will think that blogging is not for them. You might ...

The engineering industry is responsible for developing, designing and building remarkable things. Whether chemical, civil or mechanical, engineering is essential to some of the most basic parts of ...

One of the most common hurdles companies tell us they face when starting a blog, along with finding enough time, is figuring out what subjects to write about. Determining blog topics shouldn't be ...

Just like Family Feud, you may think you know what “our survey says,” but you could be totally wrong about keywords. On the game show Family Feud, host Steve Harvey asks contestants to provide the ...

The decision to handle inbound marketing with your in house marketing team is understandable. After all, online marketing tools are accessible, easy to use, and free in many cases. Just because your ...

With all the work that goes into a website redesign, it's important that you ask the right questions before the project begins so that you can plan for success. What should you know before you ...

A few weeks ago, Winston Chenery and I presented a content marketing webinar. During the webinar, we received a great question about the legal considerations for writing a business blog or engaging ...

Spoiler alert: I did our own inbound marketing reporting for June 2013 and realized that our website traffic had improved 123% over June 2012. Do you know how we did it? Content marketing caused our ...

As I’ve mentioned in a previous blog post, the way people and companies buy services and products has changed. For example, did you know that 60% of the sales cycle is over before a buyer talks to a ...

If your website cannot be found online by your prospects, you are not likely to achieve your sales objectives. How then do you get visitors to find your site online? Here are four key ways that will ...

Thousands of B2B companies like yours attend trade shows every year, and while your presence is a valuable marketing tool, you can’t forget supporting marketing assets. I’m not referring to a ...

Content marketing has taken the business world by storm over the last three years, and rightfully so: in today's ad-blind world, meaningful and relevant content delivered strategically is one of the ...