Website Design
A website redesign isn’t merely about a fresh look—it’s an investment with real returns. Our team works closely with yours to deliver a modern, intuitive design that leads to higher conversions and more leads. Your new website will build trust with prospects and capture new sales opportunities.
Want to learn more about a website redesign?
We redesigned Smith-Midland Corporation's website to be bold, modern, and to incorporate videos. Learn more about the design process here.
Inbound Marketing
Whittington Consulting's inbound marketing services are designed to attract, engage, and delight your target audience, driving more qualified leads to your business. By leveraging strategic content creation and data-driven insights, we ensure sustainable growth and measurable results.
Get Help With Your Marketing
An aligned marketing & sales strategy helped Gather Workspaces achieve more than $950,000 in revenue, 67% increase in tours, 33% increase in members and accelerated pipeline velocity.
HubSpot Support
As a certified HubSpot Platinum Solutions Partner with over 12 years of specialized experience, we're here to help you maximize every aspect of HubSpot's powerful growth suite of marketing and sales tools.
HubSpot Portal Audit
Learn how we set up HubSpot CRM for an HR Consulting firm to match their unique sales process and make their team more efficient.
Blog
Trouble Recruiting? Turn to Your Internet Presence For Help
You’re in business because you provide the best products and services to your customers. So when it comes time to expand your business, of course you only consider the best candidates! Unfortunately, ...
Internet Marketing: When to DIY and When to Hire a Firm
Growth in business is a blessing and a curse: a blessing to be proven talented and successful, but a curse to find yourself in need of expansion and looking for tools and resources to help you reach ...
How Digital Marketing Has Changed The Way We All Do Business
Everyone loves a good before and after photo…. but have we adapted as well to the before and after of marketing? Because when it comes to marketing, the times have changed. Before, you relied on good ...
3 Reasons the IT Department Shouldn't Handle Your Web Design Project
It’s simple, really: the IT department exists to make sure that the technical operations within your company function smoothly, your network and your file servers never go down. They love computers, ...
3 Common Website Issues That Drive Website Visitors Away
The goal of every website is to market your business effectively and to compel prospective customers to take action by contacting you. So, when you’ve put time and money into your website only to see ...
More than Verification: 3 Tips To Make Your B2B Website a Sales Tool
The truth is that B2B customers visit your company website for verification of your business its products and services. In fact, 45% of CEOs think that the purpose of their company website is solely ...
Is Your Company Blog a Threat to Your Company's Intellectual Property?
Interesting, insightful, and useful. Those are the kinds of ideas that businesses make their living off of -- and the kind that they want to hold on to tightly. Many companies balk at the idea of ...
3 Compelling Reasons to Consolidate Your Web Presence Management
Content marketing. Social media. Website management. Website analytics. Paid search. Pay per click. The list goes on, because when you’re doing digital marketing right, there are a lot of moving ...
Marketing Automation Software Comparison and Ratings
Marketing automation software is all the rage right now, and for good reason. Companies are utilizing automation software to aid with lead generation and follow-up through their websites. Companies ...
4 Ideas For Taking Social Media Offline
Whether you’re visiting a trade show and want some take-away tips, or looking to sponsor your own event, it’s slightly ironic that getting offline can help your online business. But it’s true. In a ...
The Truth About How Potential Customers are Using Your B2B Website
People say that the web changes with breakneck speed, and I’d say that’s a reasonably sound assessment. When I started our company nearly 7 short years ago, blogs were just taking hold. People were ...
What Makes Up a Professional Internet Presence?
Managing and monitoring your internet presence is a hot concept right now, but how can you establish yourself (and by extension, your company) as a leader in the online space? Internet presence ...
Do These 4 Things After Publishing Business Blog Posts
You finally did it! You’ve posted a blog post on your company website. The thing on your to-do list for the past few months that you simply did not have time to do is finally done. Well, we’ve got ...
How to Be Proactive with Key Performance Indicators
While it's a great place to start when you’re first trying to put together a picture of your online presence, there’s far more to metrics than Google Analytics. But, what, exactly, should you use ...
Best Practices for Using Social Media as Customer Service
To a consumer, a company’s social media presence is a direct pipeline to the management and leadership of a company. And for company leadership? Social media is a direct pipeline to your most ...
Must-Read Modern B2B Sales Tips About the New Economy
A while back, I sat down with a B2B sales expert, Frank Belzer from Kurlan & Associates, who is an author and has a lifetime of experience in sales. I wanted to understand how websites impact the ...
How to Use RSS Readers To Save You Time
Online media offers an amazing resource to anyone with an internet connection -- countless articles, interviews, and reports, all waiting for you to click through and read. But when you have so many ...
The Anatomy of a Good Business Blog Post
Have you ever wondered if you were writing good business blog posts, or if there was a way to make sure every post was the best it could be? While it’s important to have a good mix of different kinds ...
LinkedIn Sponsored Updates for B2B Lead Generation
Who says B2B companies can't use social media to generate leads? If you're an intermediate LinkedIn user, I would encourage you to look into LinkedIn Sponsored Updates. Note: If you're a Linkedin ...
Traditional Advertising Versus Digital Advertising
When it comes to developing your business’s advertising budget, it can be hard to decide what new trend is a fad and what is worth pursuing. So, the inevitable question arises: Do you continue to ...
Starting and Maintaining a Business Blog in 4 Easy Steps
It's no secret, we're big fans of blogging. Business blogging has plenty of benefits, from attracting and engaging potential customers, to shaping a brand identity, to increasing visitors from search ...
Proof that Business Blogging Improves Website Traffic
Want to improve your company's search engine optimization (SEO)? Start a business blog! Our client, a manufacturer, did, and their website traffic from search engines is up 75%. Let's take a look at ...
Basic SEO Best Practices Google Wants Everyone to Know
Search engine optimization is a comprehensive web strategy designed to drive search traffic to your website. But did you know there are different things you can do on your website to encourage better ...
Clever Social Media Tips to Make the Most of Your Next Trade Show
In my daily reading, I came across a blog post on the MarketingProfs website called "A Guide to Using Social Media at Tradeshows." There's some good advice there about how companies can start using ...
Stay Informed: 9 Social Media Blogs Every Digital Marketer Should Read
In today’s competitive information age, you’re only as informed and up to date as your news sources. So when you login to LinkedIn or load your RSS reader to check the morning’s news, how can you be ...
Why Companies Choose to Outsource Their Content Creation
Three quarters of companies say they are increasing their content creation efforts this year (source: eMarketer), but if you're among those companies, how will you do it? Much of the burden of ...
Do You Suffer From These Worries That Keep Marketers Up At Night?
Abobe just published some new research about what's keeping you, the marketer, up at night. Here's what we learned from the report: Things change FAST in marketing today. 76% of those surveyed say ...
How To Make Your Press Releases Interesting To Website Visitors
Let's be honest, your prospective customers don't want to read press releases. Think about the last press release you read. Odds are it was pretty dull and sounded almost robotic. Press releases are ...
Importance of B2B Marketing: Challenges in the Digital Age
Today's blog post is a guest blog post written by Victoria Campbell from bluefirePR. While the world's attention might be on the clever TV commercial for that hot consumer good from last Sunday's NFL ...
How to Create a B2B Content Marketing Plan to Lube Your Sales Funnel
The Content Marketing Institute recently released the results of a B2B content marketing survey that revealed more and more midsize B2B companies are jumping into the world of content marketing. But ...
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