Digital Marketing Insights

In a world where everyone has access to the Internet (and where 78 percent of users use it to research a prospective investment or purchase), every prospective client that visits your website has a ...

Obviously, I'm a huge fan and proponent of digital marketing. At the same time, I realize that digital marketing is only part of a complete B2B marketing campaign. That's why I was intrigued to see ...

Where were you when Google shook up 2013 with its "Hummingbird" update? You may soon find it’s an important date to remember as it heralded a time when genuine content skyrocketed in search engine ...

The web has changed the way we do business. The power has been taken from the company (where the sales person used to be the "gatekeeper" of information), and put it squarely in the hands of the ...

You’re in business because you provide the best products and services to your customers. So when it comes time to expand your business, of course you only consider the best candidates! Unfortunately, ...

Growth in business is a blessing and a curse: a blessing to be proven talented and successful, but a curse to find yourself in need of expansion and looking for tools and resources to help you reach ...

Everyone loves a good before and after photo…. but have we adapted as well to the before and after of marketing? Because when it comes to marketing, the times have changed. Before, you relied on good ...

It’s simple, really: the IT department exists to make sure that the technical operations within your company function smoothly, your network and your file servers never go down. They love computers, ...

The goal of every website is to market your business effectively and to compel prospective customers to take action by contacting you. So, when you’ve put time and money into your website only to see ...

The truth is that B2B customers visit your company website for verification of your business its products and services. In fact, 45% of CEOs think that the purpose of their company website is solely ...

Interesting, insightful, and useful. Those are the kinds of ideas that businesses make their living off of -- and the kind that they want to hold on to tightly. Many companies balk at the idea of ...

Content marketing. Social media. Website management. Website analytics. Paid search. Pay per click. The list goes on, because when you’re doing digital marketing right, there are a lot of moving ...

Marketing automation software is all the rage right now, and for good reason. Companies are utilizing automation software to aid with lead generation and follow-up through their websites. Companies ...

Whether you’re visiting a trade show and want some take-away tips, or looking to sponsor your own event, it’s slightly ironic that getting offline can help your online business. But it’s true. In a ...

People say that the web changes with breakneck speed, and I’d say that’s a reasonably sound assessment. When I started our company nearly 7 short years ago, blogs were just taking hold. People were ...

Managing and monitoring your internet presence is a hot concept right now, but how can you establish yourself (and by extension, your company) as a leader in the online space? Internet presence ...

You finally did it! You’ve posted a blog post on your company website. The thing on your to-do list for the past few months that you simply did not have time to do is finally done. Well, we’ve got ...

While it's a great place to start when you’re first trying to put together a picture of your online presence, there’s far more to metrics than Google Analytics. But, what, exactly, should you use ...

To a consumer, a company’s social media presence is a direct pipeline to the management and leadership of a company. And for company leadership? Social media is a direct pipeline to your most ...

A while back, I sat down with a B2B sales expert, Frank Belzer from Kurlan & Associates, who is an author and has a lifetime of experience in sales. I wanted to understand how websites impact the ...

Online media offers an amazing resource to anyone with an internet connection -- countless articles, interviews, and reports, all waiting for you to click through and read. But when you have so many ...

Have you ever wondered if you were writing good business blog posts, or if there was a way to make sure every post was the best it could be? While it’s important to have a good mix of different kinds ...

Who says B2B companies can't use social media to generate leads? If you're an intermediate LinkedIn user, I would encourage you to look into LinkedIn Sponsored Updates. Note: If you're a Linkedin ...

When it comes to developing your business’s advertising budget, it can be hard to decide what new trend is a fad and what is worth pursuing. So, the inevitable question arises: Do you continue to ...

It's no secret, we're big fans of blogging. Business blogging has plenty of benefits, from attracting and engaging potential customers, to shaping a brand identity, to increasing visitors from search ...

Want to improve your company's search engine optimization (SEO)? Start a business blog! Our client, a manufacturer, did, and their website traffic from search engines is up 75%. Let's take a look at ...

Search engine optimization is a comprehensive web strategy designed to drive search traffic to your website. But did you know there are different things you can do on your website to encourage better ...

In my daily reading, I came across a blog post on the MarketingProfs website called "A Guide to Using Social Media at Tradeshows." There's some good advice there about how companies can start using ...

In today’s competitive information age, you’re only as informed and up to date as your news sources. So when you login to LinkedIn or load your RSS reader to check the morning’s news, how can you be ...

Three quarters of companies say they are increasing their content creation efforts this year (source: eMarketer), but if you're among those companies, how will you do it? Much of the burden of ...