Blog: Digital Marketing Trends - Whittington Consulting

Whittington Consulting Wins HubSpot Sales Impact Award

Written by Caroline Prettyman | November 2, 2021

Whittington Consulting is proud to announce that we have been named the North American winner in the "Grow Better: Sales" category in HubSpot’s third quarter 2021 Impact Awards. HubSpot is a leading, internationally recognized CRM platform for scaling companies. 

Whittington Consulting has been a certified HubSpot Solutions Partner since 2012. The HubSpot Impact Awards recognize members of its Solutions Partner Program who go above and beyond to help their customers grow better.

Whittington Consulting was one of hundreds of entries from HubSpot Solutions Partners across the U.S., Canada, and Mexico for this award.

The Award-Winning Submission

Our winning submission was for a case study entitled “Pivoting During A Pandemic” which outlined our sales results and inbound digital marketing work we did for our client, Gather Workspaces. 

The challenge from the client – develop a digital marketing strategy and launch tactics that drive measurable sales results. The twist: this client’s business model relied on in-person interactions. Like all of us in 2020, Gather Workspaces was hit with COVID-19 restrictions that negatively impacted their company’s earning potential and yet they still needed to grow to meet aggressive business goal targets for their investors. 

Read the full case study and winning entry here to see how we achieved the following results for our client (despite being directly impacted by COVID-19).

The results we were able to achieve included the following:

  • 12X ROI from our inbound marketing efforts  (based on 2020 revenue and marketing spend with our agency)
  • More than $950,000 in annual revenue directly attributed to our efforts
  • 149% increase in tours from paid search
  • 42% increase in tours from organic search
  • 66% increase in total tours
  • 33% increase in active members
  • Decreased average time in tour scheduled to toured by 10 days
  • Decreased average time in toured stage by 33 days
  • Decreased average time to contract sent to closed by 6 days