The Best B2B Lead Magnet Ideas for Content Marketing

B2B digital marketing specialists do not only focus on trends taking place in their community or on a global scale but go beyond flashy content to develop the right type of content that attracts leads and converts website visitors into paying customers. As such, it is essential to incorporate the best B2B lead magnet strategies to boost your content marketing outcomes.

You can provide lead magnets as marketing features to your target consumers by trading their email addresses while garnering more interest from the consumer as a potential lead. A lead magnet is usually a free piece of content one can download or some sort of authoritative material.

Keep reading to learn how lead magnet ideas can improve your content and digital marketing results by converting even casual website visitors into prospective customers.

Recommended: Do B2B Buyers Really Fill Out Web Forms to Download Content?

How Lead Magnets Fit Into Digital Marketing 

Since lead magnets offer a free template, an educational guide, or another piece of content in exchange for an email address, email marketing becomes an essential portion of a successful marketing campaign.

During the customer journey, it is unlikely that a B2B client will make a purchase on the first visit to your website. As such, you’ll need to have the email addresses of website visitors. Email marketing is a great strategy for keeping in contact with potential consumers to develop a relationship and eventually turn them into paying customers.

However, this means you’ll need a trustworthy and valuable lead magnet. Effective lead magnets require a call-to-action, a landing page, and a valuable piece of content in exchange for an email address. Then, email marketing campaigns can further engage leads.  

Strategy For B2B Lead Generation 

A lead magnet can be a trial subscription, a free sample, or a service-based incentive, according to the Search Engine Journal. To create an effective and successful strategy for B2B lead generation, you will need to develop lead magnets that have the following qualities:

• Relevance
• Identified value 
• Meet the needs of the client or business

When developing an effective B2B lead generation strategy, you will also need to identify the target audience and find ways to attract standard consumers to convert them into paying clients.

Effective Lead Magnets For B2B Companies 

Effective lead magnets and the type of content marketing lead generation strategies for B2B companies that provide greater success include a greater focus on long-form, well-researched content, according to Forbes.

When you’re attempting to create a lead magnet, you’ll need to develop a very detailed piece of content that can solve a business problem for the target client that website visitors can download in exchange for email addresses and other contact information.

The Best B2B Lead Magnet Ideas 

There are numerous effective and engaging B2B lead magnet content strategies, which we discuss below. Often, one can find the best B2B lead magnet toward the end of a company blog post. Whether your lead magnets include free consultations, white papers, templates, or webinars, the perfect lead magnet will need to convert leads into potential customers.

1. Downloadable Guides, White Papers, and eBooks

The more traditional and common lead magnets include downloadable guides and white papers using original research from company case studies or surveys. eBooks and white papers can provide a way for clients to better understand your brand and gain value from your products or services

This is a perfect lead magnet for clients who are seeking information and education about a particular subject. In the B2B market, business owners seek detailed data and information before making a purchase, which is why a white paper is an excellent lead magnet that can convert them into buying customers.

2. Checklist, Template, or Preparation Guide

A checklist or a template in a PDF format for a particular industry is also an excellent lead magnet idea. In this case, it is essential to provide information about why your products or services stand out from the rest in your particular market.

This can help a potential consumer better identify the value of your offerings. Find out what type of problems your typical consumer faces and develop a preparation guide or checklist that can help solve the key problems.

3. Webinars and Webcasts

Video content, like webinars and webcasts, has become a very popular method of marketing for many different industries. For example, a recent study from the Content Marketing Institute found that 79 percent of content marketers implemented video formats as a content marketing strategy.

You can host a webinar or make a video to use as a lead magnet if you have interesting information to share, such as valuable research.

4. LinkedIn Groups

Another way to convert website visitors into leads is to create a members-only LinkedIn group about a particular subject. You’ll need to invite the website visitors to join the group and moderate the LinkedIn page regularly.

In this way, you’ll be able to create a community and serve as a real leader in your industry. You’ll also be able to interact with engaged, potential customers.

5. Email Courses

You can send out email courses on an automatic schedule. These are a series of marketing emails or PDF downloads that teach consumers about a certain device or problem. Developing an email course if you already have an email marketing program is as simple as putting together several emails on the same subject.

For more help on developing lead magnet ideas, marketing teams may benefit from lead generation outsourcing.

Ready to Get Started?

Our Whittington Consulting services may help B2B mid-sized companies in terms of developing effective lead generation and inbound marketing strategies. 

To create the best B2B lead magnet ideas, partner with a lead generation consultant or an entire team from a B2b lead generation agency like us.