Topic: Ecommerce conversion rates

There's been a lot of convincing research released in the past few months around customer ratings and reviews. Clearly, web site customers find ratings and reviews useful and not only rely on them to ...

If your company uses its web site as a marketing tool or sales tool, you can't afford not to test new things. One powerful technique to help your company make huge site improvements with a relatively ...

There's a good article over at the Ecommerce Times called "Minding the Gap Between Click and Conversion" discusses the concept of "post-click marketing" and offers up some ways to solve the mystery ...

I received this from a reader a week or so ago:

Almost every site that sells something online could use improvement in their conversion rates. Prospective ecommerce clients frequently ask what causes poor conversion rates, thinking that a broken ...

I wanted to post a follow-up to yesterday's post regarding shopping cart abandonment rate to provide a real-life example of why shopping cart abandonment matters.

An article from Kevin Hillstrom called "Shopping Cart Abandonment" recently asked the question, "Is there anything wrong with a sixty percent shopping cart abandonment rate?"

If you think AJAX is a brand of abrasive household cleaner, you're right. It's also a powerful web development technology that can significantly improve user interfaces. With shopping cart ...

With landing pages becoming more popular with internet marketers due to a landing page's ability to effectively convert browsers to buyers, it's only natural for businesses to compare their results ...

Small businesses understandably take the cheapest and easiest route to creating their ecommerce web sites, choosing to purchase pre-packaged ecommerce software or ecommerce software that their web ...

My last article involved using Google Analytics to create a conversion funnel so you could measure drop-offs during the steps in checkout. With these statistics, you can track your checkout ...

For the smaller retailer without extra funds to spend on analytics, the advent of Google Analytics is a godsend. Google Analytics allows you to set up analytics for your site for free. Now, even the ...